BRINGO’ing an end to annoying interactive phone directories

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Very cool! This is one of those services I wish had been around years and years ago. I just used Bringo to get through to a customer service agent at United Airlines, and I am impressed.

I am traveling tomorrow down to LA, and I couldn’t find my confirmation number, nor was it on my mileage plus account. I was getting the sinking feeling that I might have forgotten to actually book the flight a couple of months ago. I decided to call United Airlines to see if they had any records of my travel. I called the number, spent about three minutes navigating their phone tree to try to speak with someone, and at the point where the automated voice gave up and was going to transfer me to a human, it hung up. I was about to dial-up again and do the whole routine once more when I remembered a recent TechCrunch article on

Using the service is drop-dead simple:

  • Go to the site and select the company you wish to engage
  • Bringo will then ask for your phone number, and then perform a quick call to that number to verify you are who you say you are. My phone rang immediately, and I simply clicked #.
  • The site immediately acknowledged my confirmation of the number, and began to do the dirty work of calling United Airlines.
  • About 30 seconds later, my phone rang and there was an operator on the other end!

Not only was this a much better experience (I could do work while Bringo worked for me), but United did have my record and all is well.

Great, simple service Bringo…

BRINGO : Stop Talking to Machines and Talk to a Real Human